Sujata Appliances has announced the appointment of Vishal Gupta as head – BTL and trade marketing for its appliances division.

In this role, Gupta will lead BTL and trade marketing strategies for Sujata’s iconic mixer-grinder portfolio, along with its range of premium small domestic appliances, including hand blenders, breakfast appliances, and irons.

His mandate includes strengthening trade networks, enhancing on-ground visibility, and driving deeper consumer engagement. 

In the past, Gupta has held leadership roles at Kent RO Systems, HSIL (Hindware), and Lintas.