Manforce Condoms has announced the appointment of AI model Myra Kapoor as its new brand ambassador. 

As part of the association, it has rolled out a campaign, conceptualised by Grapes Worldwide, which consists of a TVC. 

With this campaign, Manforce reinforces its commitment to innovation and embraces AI and technology in brand communication, setting new benchmarks for the industry. This unique approach reflects the evolving landscape of consumer preferences and the growing acceptance of AI-driven personalities in the mainstream marketing landscape in India.

The creation of Myra stems from an extensive brand case study conducted at a management institute in India. This academic foundation provided crucial insights that led to the conceptualisation of an AI character as the brand's new face, offering unprecedented creative possibilities for seasonal campaigns, such as the current monsoon theme.
 
The entire AI model has been conceptualised and executed by Grapes Worldwide. The agency devised the virtual figure that aspires to be relatable and exhibit human behaviour, seamlessly depicting the emotions of the masses.

Furthermore, to introduce Kapoor to the market, Manforce orchestrated an innovative digital competition titled "India's Most Desirable" in strategic partnership with FilterCopy. The competition pitted Kapoor against real human participants, with the AI character ultimately emerging victorious through online public voting. 
 
Rajeev Juneja, vice chairman and managing director, Mankind Pharma, said, "We are thrilled to pioneer this exciting frontier in brand communication with Myra’s introduction. At Mankind Pharma, we have always embraced innovation that strengthens our connection with consumers, and AI technology opens up incredible opportunities for creative storytelling. Myra embodies our commitment to pushing boundaries and exploring new avenues of engagement. With an AI character, we have limitless creative possibilities, where campaigns can be more dynamic, responsive, and seamlessly aligned with our brand vision. This monsoon campaign marks just the beginning of what we see as a transformative journey in Manforce’s communication.”

Shradha Agarwal, co-founder and global CEO, Grapes Worldwide, added, “Working with Manforce Condoms for devising Myra was a breakthrough experience for us. Specialising in curating advanced technology, the AI model goes far beyond the ambit of automation to demonstrate human traits. It is in resonance with the vision of the brand, heralding the way forward for more meaningful communication with the audience.”