Tata Motors has rolled out a campaign, introducing the new Harrier with the Hyperion GDi Petrol Engine.

The campaign comprises a film. The film opens with the protagonist cycling through the mountains. After he is done biking, he receives a message if the plan for the night was on, to which he says yes and heads to his car. As he drives from the mountains toward the city, the journey becomes a transition between two worlds. Along the way, the film lingers on the car - its design, technology, and movement - highlighting its features as they carry him from solitude into the pulse of urban life.

What we think about it: The film follows a familiar car-commercial formula, using a simple journey to frame the product. While the concept isn’t especially distinctive, it effectively highlights the car’s features and delivers the message clearly and efficiently.

The film released on 22 December.