Omnicom-IPG merger: Creative structure revealed

Aditya Kanthy to lead the group as president and managing director, to be supported by Prasoon Joshi.

Manifest Media Staff

Dec 2, 2025, 12:35 am

Aditya Kanthy

The creative leadership team post the Omnicom-IPG merger has been revealed.

Aditya Kanthy will lead the group as president and managing director, Omnicom Advertising India. Kanthy will be supported by Prasoon Joshi, who has been handed the chairperson role.

S Subramanyeswar (Subbu), takes on the dual role of chief strategy officer, India and chief knowledge officer, Asia, for the network.

Dheeraj Sinha has been appointed as CEO, McCann Worldgroup India, with Rahul Mathew leading the creative at the merged identity.

While the MullenLowe brand has ceased to exist globally, Lintas lives on in India, and has been merged with TBWA\. Govind Pandey continues as CEO, with Prateek Bharadwaj leading creative.

For BBDO India, Josy Paul as chairperson. 

Kinnect is merging with 22feet Tribal, with Chandni Shah leading as CEO. Rohan Mehta will coordinating digital transformation across the group.

All the agency brand heads will be reporting to Kanthy.

Source: MANIFEST MEDIA

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