Kroll has rolled out its list of the most powerful celebrity brands for the year 2024. 

The results are based on brand values derived from brand endorsement portfolios and relative social media presence. 

The overall brand value of the top 25 Indian celebrities is estimated to have reached USD 2 billion (billion) in 2024, an increase of more than 8.6% from the previous year.

Virat Kohli continues to secure the top spot with a brand value of USD 231.1 million. Ranveer Singh holds the second position for a second consecutive year. Shah Rukh Khan retains his third position in 2024 with a total brand value increasing USD 145.7 million. Alia Bhatt is in fourth place followed by Sachin Tendulkar who gained three spots from last year.

Ananya Panday (ranked 25) gained 21 spots in the 2024 ranking was the highest gainer, followed by Jasprit Bumrah (ranked 22) who moved up from rank 41. 

Umakanta Panigrahi, managing director, Valuation Advisory Services, Kroll, said, “In 2024 we witnessed that the future of Indian cinema lies in synergy, indeed, OTT content and theatres complement each other. Audiences can now have the best of both worlds: grand theatrical experiences and intimate storytelling at home. As the industry continues to adapt this hybrid model, it could very well become its strongest era yet. Finally, following a stagnant phase in the cinema business, re-releases have put film theatres back on the map. As a result, cinemas have also definitely re-established their position in the industry as a strong competitor, proving that nothing can replace the feeling of watching a film in a theatre!”