Swa Diamonds has announced the appointment of Bollywood actor Preity G Zinta as brand ambassador. With this, the jewellery brand aims to strengthen its footprint across India and the UAE. 

Rooted in the philosophy of ‘Swa’, meaning the 'self', the brand celebrates individuality, strength, and inner brilliance, crafting jewellery that reflects the true essence of every wearer. 

To celebrate the association, the fine jewellery brand released a campaign, ‘As Real As You,’ featuring the actor. 

Abdul Gafur Anadiyan, managing director, Swa Diamonds, shared, “In India, jewellery has always been more than just an ornament — it’s a way to express emotions and celebrate life’s most meaningful moments. That’s why at Swa Diamonds, we offer only IGI/GIA-certified natural diamonds of VVS clarity and EF colour— symbols of the genuine love and trust our customers place in every piece. Our new campaign, ‘As Real As You,’ celebrates this authenticity — because every emotion you express deserves something just as real.”