Marketing

The billboards spotlighting the brand's sustainability initiatives

24 Jun 2025 11:53 AM

Britannia and Talented issue joint statement regarding Cannes winning entry

States that the brand is taking deliberate, albeit small steps toward a more sustainable future.
Hashtag Orange to drive internal and external communications for Zuno

24 Jun 2025 11:04 AM

Zuno appoints Hashtag Orange as its communications agency

The account to drive the brand’s internal and external communications was won following a multi-agency pitch.
Ravi Chawla

24 Jun 2025 9:45 AM

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.
Smriti Mandhana and Manika Batra named brand ambassadors for Herbalife’s vritilife skin care range

23 Jun 2025 2:42 PM

Smriti Mandhana and Manika Batra named brand ambassadors for Herbalife’s vritilife skincare range

The partnership reflects a shared vision in championing skincare, one that blends Ayurvedic tradition with modern science.
Sumit Virmani (left) and Shubhranshu Singh

20 Jun 2025 2:16 PM

Sumit Virmani, Shubhranshu Singh named among 'World's Most Influential CMOs' by Forbes

The announcement was made on the sidelines of the Cannes Lions International Festival of Creativity.
Karan Johar (left) and Samit Garg

20 Jun 2025 11:12 AM

The Bridal Retreat signs Karan Johar as brand ambassador

Editions for 2025 will be hosted in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Jaipur, and Goa. 
Nao Spirits was launched in 2017 by Anand Virmani, with the dream of bringing an Indian botanical-infused gin to the world.

20 Jun 2025 10:46 AM

Diageo India to acquire Nao Spirits

Will take a majority stake in Nao Spirits, maker of craft gin brands Greater Than and Hapusa, at an EV of INR 130 crore.
Rishi Walli

20 Jun 2025 10:43 AM

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

Rishi Walli, senior director - marketing, Suntory Global Spirits, unpacks Teacher's rebrand, industry trends, and more.
Birla Tyres launches brand revamp with new logo

19 Jun 2025 6:28 PM

Birla Tyres announces brand revamp with new logo and website

The rebranding is part of a broader effort to reposition it as a high-performance, future-ready brand in the Indian and global markets.
Sachin Kataria

18 Jun 2025 3:30 PM

Slikk appoints Sachin Kataria

His last full-time stint was with Nykaa, where he was serving as the vice president.

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From left: Rei Inamoto, Judy John and David Lee

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