Aditya Birla Fashion and Retail has announced the appointment of Altamash Khan as head - media and digital marketing, Pantaloons.

He moves from Raymond Lifestyle where he was head - digital marketing.

Khan said, “My transition to Pantaloons is about building for the future of marketing by shaping how brands think, act, and grow. At Pantaloons, I see a canvas rich with culture and possibility. My aim is to strengthen the bridge between media, data, and creativity while nurturing a team that leads with curiosity and courage. ABFRL’s vision for the next decade is transformational, and I’m excited to play a part in translating that vision into meaningful digital impact.”

In the past, he has worked with Kellogg's, Godrej Consumer Products Limited and Maxus, among others.