Garnier Men, the skincare brand under L’Oréal India, has announced the onboarding of cricketer Abhishek Sharma as its new brand ambassador. The announcement coincides with the launch of Garnier Men’s AcnoFight Gentle Cleanser, an innovation designed to address the needs of men with sensitive acne-prone skin. 

Representing the modern Indian man, strong yet sensitive, Abhishek Sharma perfectly reflects Garnier Men’s vision of expert, efficacious skincare made for men’s skin, according to the brand.

With this new association, the brand aims to further strengthen its connection with today’s generation of men, inspiring them to care for their skin with confidence and ease. 

To mark the occasion, the brand released a campaign, featuring the cricketer.

Ajay Simha, general manager -marketing, Garnier, said, “Garnier Men has always been about innovation and efficacy, driven by a commitment to democratize beauty for men in India. We are thrilled to welcome Abhishek Sharma to our brand family, an individual who perfectly embodies the values of excellence and genuine performances with his vibrant energy, unwavering dedication on the field, and the sheer confidence he brings to every game. With our innovative new product, AcnoFight Gentle Cleanser, we are set to take Garnier Men to newer heights, reinforcing our position as India’s number one men's face wash brand. We anticipate an exciting phase ahead, delivering high-performance yet gentle skincare solutions that help men feel confident and ready to face any challenge in their own skin every day.”