KidZania has announced the appointment of Piyush Patkie as head (West) – strategic brand partnerships. 

Patkie will lead the revenue and brand partnership function, with a focus on forging innovative collaborations with brands, expanding sponsorship opportunities, and creating impactful experiential marketing solutions that resonate with both children and parents.

She moves from NEWJ, where she was partner, revenue and brand partnerships, national lead. 

Tarandeep Singh Sekhon, chief business officer, KidZania India, said, “We are excited to welcome Piyush to the KidZania leadership team. Her rich experience and solution-driven approach make her an ideal fit to drive our brand partnerships agenda forward. With her expertise, we look forward to unlocking new growth avenues and strengthening KidZania’s positioning as a unique experiential platform for brands.”

Patkie added, “I’m thrilled to join KidZania at such an exciting juncture. As a brand that seamlessly blends learning with fun, it offers incredible opportunities for innovative and meaningful brand integrations. Transitioning from a rich background in media, I’m eager to leverage my experience in brand storytelling and partnerships to build impactful collaborations that create value for our partners while delivering memorable experiences for children and families.”

In a career spanning over 15 years, she has also worked with Zee Entertainment Enterprises, Network18, and Radio Mirchi, among others.