PepsiCo has rolled out a new corporate brand identity, marking the first major visual refresh in nearly 25 years.

The redesign, which includes a new logo, colour palette, and typeface, reflects the company’s evolution from its iconic Pepsi roots to a global company that has over 500 food and beverage brands.

Despite its growth, PepsiCo’s corporate branding had remained unchanged for nearly a quarter of a century. The new design aims to capture the company’s evolution and its ambition to stay modern, consumer-focused, and sustainable through its pep+ (PepsiCo Positive) transformation.

At the centre of the refreshed visual identity is the letter “P,” a nod to the company’s heritage. But it’s also shaped by surrounding forms representing PepsiCo’s guiding values: consumer centricity, sustainability, and great taste. Together, they form a logo that speaks to connection and shared purpose.

The colour palette draws inspiration from the real world, from the rich soils that nurture PepsiCo’s foods to the refreshing tones of its drinks. The new lowercase typeface gives the brand an approachable, human feel, while the subtle smile woven into the design serves as a reminder of PepsiCo’s mission: creating more smiles with every sip and every bite.

The new identity will first appear across PepsiCo.com and its global social channels such as LinkedIn, Instagram, YouTube, and TikTok, before being gradually rolled out across packaging, signage, and workplaces around the world.

For PepsiCo, the redesign is about more than just aesthetics. It’s a statement of intent: a visual expression of the company’s purpose and the people behind it.

Ramon Laguarta, chairman and CEO, PepsiCo, said, “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands."

Jane Wakely, chief consumer and marketing officer and chief growth officer, International Foods, PepsiCo, added, “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands. By putting smiles at the heart of our visual identity, we’re signalling our obsession with consumers, and that obsession fuels our growth.”