YesMadam has roped in TV actor, Sakshi Tanwar to promote its newly launched Korean Body Polishing service. The brand has been making strong moves into the television space lately, bringing onboard Ekta Kapoor and actor Divyanka Tripathi before this.

The brand also released an ad featuring Tanwar alongside YesMadam’s co-founder, Akanksha Vishnoi, in a fun setup. 

 

The film opens on a  typical TV soap opera set with a quirky twist,  where the actor breaks away from her traditional ‘sanskari’ TV image, is seen enjoying the brand’s Korean Body Polishing service. 

Conceptualised and executed by The Ridikulus, the video highlights the growing popularity of Korean-inspired beauty services, that offer the beauty experience right at home.

Vishnoi, co-founder, YesMadam, said: “The people we’ve seen on TV every day, the ones we admire and trust, collaborating with them builds a strong sense of trust for YesMadam. When familiar faces connect with our brand, it makes people feel more confident and comfortable choosing YesMadam.”