Indian Beverage Association (IBA), an industry body representing non-alcoholic beverage companies across India, has appointed Kaizzen to drive its public relations, public affairs, and advocacy. 

Kaizzen will lead strategic communication initiatives focused on strengthening IBA’s narrative within the public, media, and policy ecosystem. 

Vineet Handa, founder and CEO, Kaizzen, said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13% of India’s exports and 6% of industrial investments—an impact we are proud to support. Our goal is to further strengthen IBA’s voice in the public and policy ecosystem through informed conversations around the beverage industry.”

IBA's long-term goal is to create greater awareness, drive informed discussions, and establish the beverage sector as a key contributor to India’s growth story.