Ledure Lightings has announced the appointment of actor Ranbir Kapoor as its brand ambassador. 

With this association, the brand aims to strengthen its national presence and expand into new product categories.

The collaboration aims to build stronger connections with consumers across India while boosting brand recall in a fast-evolving, competitive electrical industry. 

The company said the partnership reflects the shared values of the brand and Kapoor, commitment to quality, innovation, and versatility, making it a natural fit to drive Ledure’s growth ambitions.

Through this association, Ledure intends to position itself as a trusted national electrical brand and a preferred choice among Indian households. 

The company also reiterated its focus on innovation, consumer-centric solutions, and sustainable growth as it works toward its expansion goals.

Looking ahead, Ledure projects significant growth by 2027, supported by a robust retail and distribution network across the country. 

With Kapoor on board, the brand hopes to make lighting smarter, more stylish, and accessible to every Indian home, mirroring the actor’s blend of modernity and mass appeal.

Ankit Gupta, director, Ledure Lightings, said, “We are very excited with this current development and whole-heartedly welcome Ranbir into the Ledure family. Ranbir, himself is a powerhouse of talent and is among the most admired stars in the country. His charm, versatility, and mass appeal make him the perfect choice to represent Ledure. We are confident this collaboration will accelerate our journey of strengthening Ledure’s presence across India and further consolidate our place in the competitive electrical market.”