Streax has announced the appointment of cricketer Jasprit Bumrah as the product ambassador for its Streax Shampoo Hair Colour.

The partnership is being unveiled through a new campaign, ‘Main Fast, Streax Super-Fast,’ celebrating confidence, speed, and effortless style.

According to the hair colour and care brands from Hygienic Research Institute (HRI), Bumrah, known for his speed, high class performance, and consistency, mirrors the brand’s core promise of speed and quality performance. His disciplined persona and mass appeal make him the ideal voice for a product built on quick, effective, high- quality results. The new TVC brings this philosophy to life with the narrative moving beyond convenience to smart grooming superiority.

Priyancka Puri, senior VP - marketing, Hygienic Research Institute, said, “We’re delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for beauty, confidence, and a touch of everyday glamour — and our Streax Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers want to look their best instantly, and our super-fast formula delivers gorgeous colour in just minutes, without compromising on shine or quality.”

She added, “Bumrah’s precision, performance, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and undeniably glamorous. ‘Main Fast. Streax Super-Fast.’ captures exactly what we’re bringing to the category — gorgeous colour, delivered at the speed India wants.”

The campaign will be rolled out across television, digital, and social media platforms.