Lawyered, legal-tech startup, has announced the appointment of Pratik Gandhi as its brand ambassador.

The collaboration took shape following Lawyered’s appearance on IdeaBaaz, where Gandhi resonated deeply with the real-life legal hurdles that millions of Indians encounter daily. The partnership will roll out through a series of digital campaigns, short films, and on-ground citizen initiatives aimed at normalising discussions around rights, compliance, and legal preparedness.

As part of the association, Gandhi will feature in a 360-degree communication rollout spanning digital platforms, content-led campaigns, and awareness initiatives focused on simplifying mobility laws and everyday legal compliance.

Himanshu Gupta, founder and CEO, Lawyered, said, “Pratik Gandhi represents the values Lawyered stands for—honesty, resilience, and the voice of the everyday Indian navigating complex systems. His credibility and mass appeal help us connect with citizens across the country and support our mission to shift people from legal fear to legal awareness.”