Sparkt has secured the strategic brand and communications mandate for Exchange1, a regulated digital asset exchange operating
across consumer and institutional markets.

The account was won following a multi-agency pitch. 

Sparkt will work with Exchange1 to shape a clear, trust-led brand narrative that reflects this evolution and supports responsible, long-term participation across markets.

Deepankar Kapoor, chief growth officer, Exchange1, said, “The future of digital assets will be shaped not just by access, but by how responsibly and transparently that access is delivered. We look forward to working with Sparkt to ensure our communications reflect the standards we want to set for the next phase of growth.”

Aditya Chandra, managing director and CEO, Sparkt, said, “Digital assets have followed a very different adoption path compared to traditional finance. As the ecosystem matures, the opportunity now is to build brands that prioritise clarity, responsibility, and long-term confidence. Exchange1 is thinking beyond the present cycle, and our role is to help articulate a vision that can endure as the category evolves.”