Marketing, 22 Jan 2026

Sparkt X Exchange1

22 Jan 2026 1:20 PM

Sparkt bags brand and communications mandate for Exchange1

The account was won following a multi-agency pitch. 
Arun Babu

22 Jan 2026 10:28 AM

With the instax mini Evo Cinema, one can relive 15-second video clips through print: Arun Babu

Fujifilm India's Arun Babu on its new product launch, marketing playbook, the importance of creators, and more.

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The rebrand marks the company's shift in response to an industry that increasingly demands seamless integration between world-class content and high-performance technology.

22 Jan 2026 3:08 PM

Sportz Interactive is now SI
Sparkt X Exchange1

22 Jan 2026 1:20 PM

Sparkt bags brand and communications mandate for Exchange1
HDFC Life's 'A legacy of values and financial security' campaign.

22 Jan 2026 12:17 PM

HDFC Life reframes success through values not appearances
Amandeep Singh Kochar

22 Jan 2026 11:45 AM

Amandeep Singh Kochar moves to Havas CX India

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Amith Prabhu (left) and Jaideep Shergill

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When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

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From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

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OpenAI launches ChatGPT Health

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