Marketing

From left: Amit Doshi, Bhawna Sikka, Sunder Balasubramanian, Shereen Bhan, Raagjeet Garg and Pulkit Trivedi

17 Oct 2024 11:58 AM

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

The panel discussed the importance of Gen Z as a cohort by highlighting its spending power.
Parineeti Chopra for La Pink

16 Oct 2024 1:50 PM

La Pink signs Parineeti Chopra as brand ambassador

Through this association, the brand aims to inspire conscious beauty and create a healthier future for both consumers and the planet. 
From left: Rubeena Singh, Siddharth Kelkar and Aditya Aima

15 Oct 2024 11:18 AM

Rubeena Singh moves on from AnyMind Group, replaced by Siddharth Kelkar and Aditya Aima

Kelkar and Aima will jointly spearhead operations for the India and MENA regions.
Virat Kohli

14 Oct 2024 2:04 PM

Digit Life Insurance announces Virat Kohli as brand ambassador

Extends its ongoing 'That’s It' general insurance campaign, which also features the cricketer, to include life insurance.
Anna Ohlin

14 Oct 2024 10:27 AM

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

In our October issue, Ikea India's country marketing manager, discusses the brand’s marketing strategy, the use of technology and more...
Landor and Invengene

11 Oct 2024 2:07 PM

Invengene partners with Landor for rebranding

The WPP brand specialist agency created a distinct identity, with a logo that symbolises precision and innovation.
Online TV streaming is up among Baby Boomers, says the study

10 Oct 2024 11:25 AM

Baby Boomers spend over half of their media time online: Warc report

However, brands are failing to capitalise on their increasing digital media habits, finds Warc's latest global advertising trends report.
In India using the Ipsos IndiaBus platform, the survey captured views both face-to-face and through online interviews of the respondents.

09 Oct 2024 10:39 PM

36% of digital Indians are willing to pay more for value-aligned brands: Ipsos report

The public survey covers 74% of the global population and 90% of GDP, intending to offer insights for brands and businesses.
Picture Credits: YouGov

09 Oct 2024 9:59 PM

Urban Indian Diwali spends increased by 21% compared to 2023: YouGov report

Record spending propensity marks the highest level in four years, driven by rising household incomes and increased savings.
Prasun Kumar

09 Oct 2024 7:17 PM

Magicbricks elevates Prasun Kumar as chief marketing officer

Was business head - new revenue verticals and head - operations, digital marketing and quality assurance.

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