Truecaller has announced the appointment of Vikas Khanna as senior director, ad sales. 

Khanna will lead the brand's direct sales business across the country with a focus on the growth for its ads business. He moves from JioStar, where he was SVP - ad sales, having joined Viacom18 in January 2023.

Hemant Arora, vice president – global ads business, Truecaller, said, “Direct brand relationships are central to how we see the future of advertising at Truecaller. As a platform that plays a meaningful role in consumers’ daily lives, we believe advertising must be built on a data-first approach, powered by AI, and measured beyond surface-level metrics. With strong foundations now in place spanning industry expertise, premium inventory and advanced measurement, this is the right moment to scale. India is a strategic market for us, and Vikas’s entrepreneurial mindset and deep market understanding make him the ideal person to take this forward.”

Khanna said, “I’m excited to join Truecaller at a time when trust, attention and outcomes are becoming central to effective advertising. Truecaller’s position as a daily-use platform, deeply embedded in consumers’ lives, creates a unique opportunity for brands. I look forward to working with the team to build strong direct partnerships, drive industry-led innovation, and deliver meaningful, measurable value for advertisers.”

In a career spanning 25 years, he has also worked with ITV Network, TikTok, NewsX, TV18, NDTV Network, Times of India and the India Today Group.