EBG Group, an Indian conglomerate with diversified interests spanning mobility, health, real estate, lifestyle, food, services, technology, and education, has announced the appointment of actor Mrunal Thakur as the brand ambassador for its wellness hospitality platform, Carlton Wellness.

The association marks a key milestone in EBG Group’s ambition to build what it describes as India’s most credible, regulated, and premium wellness-hospitality ecosystem. 

Effective FY 2025–26, Thakur will front Carlton Wellness’s brand films, digital storytelling, experiential wellness campaigns, flagship property launches, and brand programmes, which will be rolled out in phases across India.

With Thakur as the face of the brand, EBG Group and Carlton Wellness are positioning themselves at the intersection of longevity science, conscious luxury, and scalable wellness, with the ambition of becoming India’s most trusted and globally respected wellness-hospitality brand.

The company has also confirmed expansion plans in Hyderabad, Bhubaneswar, Surat, Lucknow, Bangalore, and Manipal, strengthening its footprint across metro and Tier-1 markets.

Looking ahead to 2026, the platform is charting a more aggressive growth phase across Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand, and select NCR and metro hubs. The roadmap includes 20–30 new wellness spas, four to six destination retreats, two to three boutique wellness resorts in nature-led or coastal locations, and one to two luxury wellness residential or vacation home projects.

Backed by this pipeline, the EBG-Carlton platform is projecting revenues of INR 80–120 crore in FY 2025–26, scaling to INR 180–250 crore in FY 2026–27. Revenue is expected to be driven by spa operations and memberships, retreat and resort bookings, licensing and revenue-share models, managed wellness vacation homes, and curated wellness programmes and brand collaborations.

Over the next five years, the alliance aims to establish flagship assets and urban spa leadership by 2025–26, expand to more than 50 wellness touchpoints nationwide by 2027–28, and emerge by 2029–30 as India’s largest regulated wellness network, with plans for international expansion into GCC and Southeast Asian markets.

Irfan Khan, chairman and founder, EBG Group, said, “Mrunal Thakur was chosen for her authentic alignment with wellness, balance, and mindful living. Known for her modern grace, discipline, emotional strength, and understated luxury, she embodies values that closely mirror Carlton Wellness’s philosophy of holistic, preventive, and longevity-focused wellbeing. This partnership aims to position Carlton as an aspirational yet credible wellness brand for the modern Indian consumer. Carlton is built on the idea of conscious luxury and long-term wellbeing. Mrunal reflects the calm confidence, balance, and authenticity that our brand stands for. This association reinforces our commitment to building a meaningful and scalable wellness ecosystem in India.”