MSM Unify, a global education company and part of Laul Global, has announced the appointment of Nikhil Sharda as assistant vice president – brand and marketing.

He will control the brand design process while managing all marketing activities, digital operations, performance marketing, employer branding and worldwide communication plans. 

Sharda will help MSM Unify establish itself as a reliable partner that provides support to international education consultants and educational institutions worldwide.

He moves from The Marcom Avenue, where he was associate vice president. 

Sanjay Laul, founder, MSM Unify, said, “We are delighted to welcome Nikhil to the MSM Unify leadership team. His deep understanding of brand ecosystems, digital integration and strategic storytelling aligns perfectly with our vision of building a globally recognised, student-first education platform. As we expand across markets, strong brand stewardship will be central to our growth journey.”

Sharda added, “MSM Unify stands at a powerful intersection of technology, education, and global mobility. I look forward to building a cohesive and future-ready brand narrative that not only drives performance but also creates meaningful engagement across students, partners, and institutions worldwide.”

In a career spanning over 23 years, he has also worked with Wipro and Cut The Crap Productions, among others.