Marketing

Hosted by Chitrangada Singh the season features founders of brands like Bira, Chaayos, Forest Essentials, Heads Up for Tails, Veeba, and WickedGud.

17 Feb 2025 11:25 AM

Second season of The Rockford Circle rolled out

The show has been conceptualised by GroupM's Mindshare.
Sharvari Wagh for Sprite

17 Feb 2025 10:33 AM

Sprite signs Sharvari Wagh as brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Sprite,Thand Rakh’, featuring the actor.
Screenshot from the film

15 Feb 2025 1:56 PM

Adidas serves up a motivational message to team India ahead of the ICC Champions Trophy

The film features Hardik Pandya, Rishabh Pant, Rohit Sharma and Virat Kohli.
The OOH campaign.

14 Feb 2025 11:41 AM

Rebel Foods enters quick-commerce space with Quickies

Debuts in Mumbai with a 15-minute promise of food delivery.
Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.
Rashmika Mandanna

12 Feb 2025 5:58 PM

Rashmika Mandanna to endorse Cetaphil's BHR range

The skincare brand has rolled out a campaign featuring Mandanna to highlight its association. 
Sunil Kataria

12 Feb 2025 10:48 AM

Sunil Kataria steps down as MD, Raymond Lifestyle, joins Godrej Agrovet

He has been appointed chief executive officer and managing director of the agribusiness company, effective 5 May 2025.
Punjab Kings partners with Avon Cycles for IPL 2025

11 Feb 2025 1:10 PM

Punjab Kings renews partnership with Avon Cycles for IPL 2025

This is the brand’s third association with the franchise; the duo had partnered earlier in 2020 and 2024.
From left: Moumita Majumdar, Anupam Gurani, Siddharth Tripathi and Manu Madan.

10 Feb 2025 4:22 PM

IndoBevs expands its leadership team

Appoints Anupam Gurani, Siddharth Tripathi, Manu Madan and Moumita Majumdar.
RR Kabel joins forces with Kolkata Knight Riders ahead of TATA IPL

10 Feb 2025 1:16 PM

RR Kabel teams up with Kolkata Knight Riders as principal partner for upcoming Tata IPL season

Signs a multi-year partnership agreement in its second collaboration with KKR after its initial association in 2021.

Latest Stories

From left: Sonal Dabral, Divya Agarwal and Piyush Pandey

25 Oct 2025 2:00 PM

'Strong bonds and simple truths'
Himalaya BabyCare's 'India Tiny Talks Summit' campaign.

24 Oct 2025 3:51 PM

Himalaya BabyCare gets the tiniest voices to make the loudest endorsement
MS Dhoni in Arth by Emcure's campaign

24 Oct 2025 2:30 PM

MS Dhoni joins hands with Arth by Emcure
From left: Raj Kamble, Runzhun Rao, Prasoon Pandey, Rajiv Rao, Piyush Pandey and Sumanto Chattopadhyay

24 Oct 2025 1:37 PM

He didn't just create campaigns, he created people: Raj Kamble

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