Capio Interactive has secured the brand and integrated marketing mandate for Silverstorm Parks & Resorts, Kerala's amusement and water park destination.

The mandate is expected to roll out in phases, integrating brand development with marketing execution to support their expansion plans.

The rebranding reflects Silverstorm's evolution from a regional amusement park to a diversified experiential entertainment and hospitality brand.

Shalimar AI, managing director, Silverstorm Parks & Resorts, said, "Over the past 25 years, Silverstorm has grown significantly in scale and audience. As we look ahead to new attractions, hospitality ventures, and a potential IPO, it became clear that our brand needed to reflect not just where we've been, but where we're going. This isn't about the aesthetic — it's keeping in mind the long-term brand equity and investor confidence that we’re aiming to foster, alongside existing customer loyalty."

Rifath Rahman, CEO and co-founder, Capio Interactive, said, "This engagement brings together identity and campaign thinking under a single direction. Our approach is to build a system that's practical, adaptable, and rooted in behavioural design principles. We're not looking at a complete refresh — we're looking to help create a brand framework that can scale across experiences, communicate to investors, and resonate emotionally with families, couples, individuals alike who are looking for that next weekend escape."