Wondrlab has been appointed as the communications partner for Audi India, following a multi-agency pitch.

Wondrlab will lead Audi India’s brand communication through a platform-first approach, moving beyond standalone campaigns to build a unified and connected brand ecosystem across consumer touchpoints. The partnership will focus on creating integrated brand experiences across digital, social, content, media, and emerging platforms.

Wondrlab will develop integrated solutions that interpret Audi’s global brand philosophy through a contemporary Indian lens, ensuring relevance, consistency, and cultural resonance. 

Gaurav Sinha, head - marketing and PR, Audi India, added, “Audi India’s decision to partner with Wondrlab aligns with our focus on innovation, craftsmanship, and progressive thinking; values that are central to Audi’s global identity. Wondrlab’s solutions have been very refreshing through its integrated, platform-first capabilities across creative, digital, media, content, and technology, we look forward to Wondrlab helping Audi India build cohesive and scalable full-funnel brand experiences across touchpoints.”

Rakesh Hinduja, co-founder and managing partner, Wondrlab, said, “Audi is one of the most iconic luxury brands in the world, with a clear point of view on design, innovation, and progress. Winning this mandate is a strong validation of our platform-first thinking and our belief that brands today are built through connected ecosystems, not isolated campaigns. We’re excited to partner with Audi India to create work that is sharp, distinctive, and built for long-term brand impact.”