Shagun Seda is set to join Apple India as head of marketing communications, according to sources close to the development, who confirmed the move.

Seda’s transition follows her recent exit from JioStar, where she served as senior vice president and head of marketing creative strategy and communications for the merged entity combining Viacom18 and Star India.

Prior to JioStar, Seda was head - brand, film and series marketing at Netflix India.

In a career spanning over two decades, she has also held leadership roles at creative agencies including DDB Mudra Group, TBWA\ India, and MullenLowe Lintas Group.