NeoLiv, a fund-led real estate development platform, has announced the elevation of Chandan Kar as chief marketing officer. 

In his new role, Kar will oversee a broad portfolio spanning brand, marketing, corporate communications, public relations, AI-led initiatives, revenue, and customer experience.

His mandate includes aligning brand strategy with business outcomes, strengthening market positioning, and driving integrated growth across the organisation.

This leadership transition comes at a pivotal time for NeoLiv as it accelerates its expansion plans.

Kar will focus on leveraging artificial intelligence to enhance marketing effectiveness, optimise customer journeys, and unlock new revenue streams, while also building a cohesive brand narrative, deepening stakeholder engagement, and delivering integrated communication strategies tailored to modern homebuyers and investors.

He was previously the founding member and partner and had joined the company in 2023.

Mohit Malhotra, founder, NeoLiv, said, "Chandan has been instrumental in shaping NeoLiv's strategic direction from inception. His elevation to CMO reflects both his exceptional leadership capabilities and our confidence in his vision for building a differentiated, customer-first brand. As we scale our platform and deepen our market presence, Chandan's strategic acumen and innovative thinking will be invaluable in driving our next chapter of growth."

Kar added, “This transition presents an opportunity to build a future-ready organisation that blends innovation with customer-centric design and execution. Our focus will remain on creating differentiated brand experiences while driving sustainable and scalable growth.”