Davidoff Parfums has announced actor Ahaan Panday as its first brand ambassador for India. 

Through this partnership, Davidoff Parfums aims to strengthen its cultural presence in India and build ties with a new generation of fragrance enthusiasts. 

According to a note from Davidoff, Panday's strong connection to Gen Z and millennial audiences made him a compelling local ambassador to translate Davidoff parfums ‘gentleman adventurer’ philosophy into the Indian cultural landscape. 

The brand released a campaign comprising a film featuring the actor to announce the association.

 

 

 

 

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The appointment coincides with the introduction of Davidoff parfums latest global fragrance launch, Cool Elixir: The New Oud Treasure. Cool Elixir reflects Davidoff’s evolution towards more sensorial, elevated expressions of modern masculinity, while staying true to the brand’s iconic freshness heritage, the brand stated.