Marketing

Developed by PepsiCo Design and Innovation, the redesign features bold typography, saturated tones and high-contrast visuals while retaining the signature palette.

30 Apr 2026 1:21 PM

Mirinda unveils ‘Smile Please' global platform with new brand identity

The refreshed visual language and Gen Z-focused design aim to spark everyday joy and positivity.
L – R : Nitin Dua (co-founder, Qubo), KL Rahul, Athiya Shetty, Nikhil Rajpal (founder and CEO, Qubo)

30 Apr 2026 11:45 AM

KL Rahul and Athiya Shetty invest in smart devices brand Qubo

Move signals growing interest of public figures in the consumer tech and connected home segment.
Vivek Krishnani (left) and Manasi Narasimhan

29 Apr 2026 12:44 PM

Marketing Manifest Stations with Manasi: Episode 14

Epic Studios' Vivek Krishnani unpacks movie marketing mantras, from navigating OTT disruption to fragmented multiplex audiences, and more.
It has had on-ground auditions in Indore and Delhi NCR so far.

29 Apr 2026 10:50 AM

Havells launches 'mYOUsic' to help grassroots musical talent grow

The initiative, in collaboration with WPP Media, aims to discover, mentor and launch 25 original songs.
Divya Aggarwal

29 Apr 2026 9:54 AM

You can't rip off Gen Z with me-too brands; they demand unique, standout experiences: Divya Aggarwal

Impresario Entertainment & Hospitality's CGO on its ‘Voices from the Hood' report and what it means for brands targeting youth.
Shrish Ramchandra Mahuli

28 Apr 2026 12:42 PM

Shrish Ramchandra Mahuli joins SBI General Insurance

He moves from Reliance General Insurance, where he was president and head - agency and broking (motor, health and SME).
Varun Raina

28 Apr 2026 10:53 AM

Varun Raina moves back to Airbnb

Joins as senior marketing lead.
Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

The rebranded logo for the group was designed by Disco, their in-house design team.
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For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey
Hershey's Kisses recent edition of its 'Giving Kisses Is Hard' campaign.

05 Nov 2026 1:13 PM

Hershey's Kisses adds a spark of romance to Diwali family chaos
Gaurav Chugh

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma
Team Mindshare

05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

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Cred's film featuring Rakhi Sawant

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Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

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