Marketing

Screenshot from the film

15 Feb 2025 1:56 PM

Adidas serves up a motivational message to team India ahead of the ICC Champions Trophy

The film features Hardik Pandya, Rishabh Pant, Rohit Sharma and Virat Kohli.
The OOH campaign.

14 Feb 2025 11:41 AM

Rebel Foods enters quick-commerce space with Quickies

Debuts in Mumbai with a 15-minute promise of food delivery.
Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.
Rashmika Mandanna

12 Feb 2025 5:58 PM

Rashmika Mandanna to endorse Cetaphil's BHR range

The skincare brand has rolled out a campaign featuring Mandanna to highlight its association. 
Sunil Kataria

12 Feb 2025 10:48 AM

Sunil Kataria steps down as MD, Raymond Lifestyle, joins Godrej Agrovet

He has been appointed chief executive officer and managing director of the agribusiness company, effective 5 May 2025.
Punjab Kings partners with Avon Cycles for IPL 2025

11 Feb 2025 1:10 PM

Punjab Kings renews partnership with Avon Cycles for IPL 2025

This is the brand’s third association with the franchise; the duo had partnered earlier in 2020 and 2024.
From left: Moumita Majumdar, Anupam Gurani, Siddharth Tripathi and Manu Madan.

10 Feb 2025 4:22 PM

IndoBevs expands its leadership team

Appoints Anupam Gurani, Siddharth Tripathi, Manu Madan and Moumita Majumdar.
RR Kabel joins forces with Kolkata Knight Riders ahead of TATA IPL

10 Feb 2025 1:16 PM

RR Kabel teams up with Kolkata Knight Riders as principal partner for upcoming Tata IPL season

Signs a multi-year partnership agreement in its second collaboration with KKR after its initial association in 2021.
The change in identity is subject to the shareholders approval

07 Feb 2025 11:17 AM

Zomato's parent company to be named Eternal

Eternal's operations will include Zomato, District, Blinkit, and Hyperpure.
For this acquisition, Ernst & Young acted as the exclusive investment banker.

07 Feb 2025 10:52 AM

Prasuma to be acquired by ITC

This strategic move is designed to bolster ITC's foothold in India's rapidly expanding frozen foods market.

Latest Stories

International Advertising Association- India Chapter

14 Aug 2025 3:20 PM

IAA unveils sonic identity
JSW MG Motor India's ‘EV Sahi Hai' campaign.

14 Aug 2025 2:39 PM

JSW MG Motor Sparks Confidence in electric mobility as real owners bust EV myths
Pocket FM's ‘Sound of Change' film under its 'India, Kuch Acha Suno' campaign.

14 Aug 2025 1:21 PM

From frozen lakes to bronze glory, Pocket FM salutes India's women ice warriors
Taffy Ledesma (left) and Praful Akali

14 Aug 2025 11:02 AM

Medulla Communications expands to Singapore

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Ajit Varghese

31 Jul 2025 1:16 PM

Ajit Varghese moves back to Madison Media
Simon Cook

31 Jul 2025 9:51 AM

'India has the passion and patriotism of wanting to show up on the global stage at Cannes'
Net revenue in APAC fell by 1.8%, mainly due to less client spending in China.

30 Jul 2025 10:17 AM

Havas grows by 2.3% in first half of 2025
Navneet Kumar Sehgal

30 Jul 2025 8:11 AM

Clean, family entertainment is our USP: Prasar Bharati's Sehgal

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