Marketing

From L-R: Managing directors' Jos Alukkas - Varghese Alukkas, John Alukkas and Paul Alukkas with actor and brand ambassador, Dulquer Salmaan.

22 Dec 2025 6:25 PM

Jos Alukkas signs Dulquer Salmaan

Salmaan will feature across Jos Alukkas' upcoming campaigns.
Puneeth Bekal

18 Dec 2025 11:08 AM

'One doesn't need to act serious just because they are operating in BFSI'

Puneeth Bekal, EVP and CMO, HDFC Securities, on the creative bets that paid off and how he's reshaping the brand in a fast-moving category.
Sara Ali Khan

17 Dec 2025 2:04 PM

Longines names Sara Ali Khan as its 'friend of the brand'

The Swiss watchmaker aligns with the actor's contemporary appeal and legacy-driven elegance.
Himanshu Gupta (left) and Pratik Gandhi

17 Dec 2025 1:48 PM

Lawyered signs Pratik Gandhi as brand ambassador

As part of the association, Gandhi will feature in a 360-degree communication rollout spanning digital platforms and content-led campaigns.
Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'

The study by Wizikey analyses media visibility over the year.
Vikram Karwal

16 Dec 2025 5:25 PM

Vikram Karwal moves to Marico

Joins as chief marketing officer.
Ashok Parwani

16 Dec 2025 10:46 AM

Ashok Parwani joins Warner Music India

He moves from Sony Music Entertainment, where he was director - marketing.
Prerna Kapur

15 Dec 2025 5:38 PM

Noise appoints Prerna Kapur

She moves from Cars24, where she was head - brand marketing.
Soumya Menon

15 Dec 2025 11:22 AM

Opinion: Why BFSI brands need a multi-layered content strategy in 2026 

The author states that BFSI brands will win in 2026 only if they treat content as a trust engine guiding customers at every stage.
Aims to build more moments of celebration, choice, and connection for cricket fans of legal drinking age around the world.

12 Dec 2025 10:33 AM

AB InBev strikes global deal to become ICC's official beer partner

Budweiser 0.0 to lead the partnership in India as the brewer secures rights across all major ICC events from 2026 to 2027.

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