Cricketer KL Rahul and actor Athiya Shetty have come on board as strategic investors in smart devices brand Qubo, the company announced on Tuesday, 29 April. 

The investment marks a celebrity-backed bet on India’s expanding smart home and connected mobility market. 

Qubo, launched in 2019 under Hero Electronix, operates in categories such as dashcams, AI-powered security cameras, smart door locks and video doorbells, offering products built on an integrated technology ecosystem.

The company is expected to leverage the couple’s public visibility as it looks to strengthen its positioning among urban, tech-oriented consumers.

Nikhil Rajpal, founder and CEO, Qubo, said, “At Qubo, our vision has always been to make everyday life safer and smoother across all spaces – whether at home or on the road. We’ve delivered on that ambition by reimagining everyday objects – infusing them with cutting-edge technology, including AI, and enabling a seamlessly connected world for over a million Indian families. Rahul and Athiya are the perfect example of the modern young Indian family that values the power of technology – both in improving everyday life and solving larger issues. Their belief in Qubo’s mission and decision to join us as strategic investors is a strong endorsement of the path  we are on.“ 

Ujjwal Munjal, vice chairman, Hero Electronix, added, “We have great admiration for Rahul and Athiya as accomplished professionals in their respective fields. Their modern outlook, while remaining rooted in Indian family values, aligns well with Qubo’s commitment to innovation and trust. Incorporating the very best of modern technology, Qubo products deliver unparalleled peace of mind and convenience to an ever-connected, upwardly mobile generation. With Rahul and Athiya, we want to bring these experiences to many more  Indian homes and families.” 

Rahul and Shetty said, “We have been using Qubo products for a while now and have experienced firsthand the magic they create working seamlessly together; in fact, realising their incredible value even more after becoming parents. Add to this, Qubo’s strong record of shipping out nearly 2 million devices in such a short span presents a strong indicator of the brand’s success in the market and also the massive opportunity ahead. For us, this partnership goes beyond business potential; it’s about contributing to a larger mission of making Indian homes and roads safer. We’re delighted to partner with the Qubo team for the next phase of even  faster growth.”