PepsiCo's Mirinda has introduced a new global platform, ‘Smile Please’, alongside a refreshed visual identity, marking a shift in how the brand presents itself across markets.

The platform centres on encouraging small, everyday moments of happiness in response to increasingly busy and stressful lifestyles. Built around the idea that a simple smile can uplift moods and influence others, the initiative positions the beverage as a catalyst for light-hearted, spontaneous joy.

The updated identity leans into a retro-modern aesthetic tailored to Gen Z audiences. 

Developed by the PepsiCo Design and Innovation team, the redesign features bold typography, saturated tones and high-contrast compositions, while retaining the brand’s signature colour palette. 

Prominent fruit graphics and semi-circular shapes, designed to mimic the curve of a smile, form a consistent visual system across packaging variants.

The logo has also been reworked to reflect a more youthful and expressive tone, while maintaining continuity with the brand’s established identity.

As part of the rollout, a campaign will be rolled out, which includes a ‘Smile Chain’, a digital activation led by influencers that aims to create a ripple effect of positivity online.

The ‘Smile Please’ platform has been introduced across international markets starting 28 April. 

Eugene Willemsen, chief executive officer, international beverages, PepsiCo, said, “Mirinda has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.”

Nitin Bhandari, vice president and general manager - beverages, PepsiCo India & South Asia, added, “Mirinda’s refreshed identity and the launch of ‘Smile Please’ reflect how we continue to evolve our brands to stay culturally relevant while deepening consumer connection. At PepsiCo, our focus is on building beverage brands that resonate with changing consumer mindsets, occasions and expectations. Mirinda has always stood for bold flavour and optimism, and this new global platform reinforces its role as a vibrant, contemporary brand that brings joy to consumers across markets.”