Nonita Kalra has joined Bennett, Coleman & Co as chief creative officer - luxury, fashion and lifestyle.

She will lead BCCL's creative strategy across luxury, fashion, lifestyle and culture, driving editorial excellence, creating and scaling marquee intellectual properties spanning TOI, OMS, 1838 and associated platforms.

Kalra, in her new role, will conceive, curate and scale intellectual properties across the page, stage and screen, including events, awards, festivals, exhibitions and community platforms. She will also build strategic partnerships with leading luxury brands, cultural institutions and creators, while mentoring creative talent and fostering cross-functional collaboration across editorial, OMS, Times Experiences, brand and commercial teams.

She moves from Tata CLiQ Luxury, where she was editor in chief.

In a career spanning over 26 years, she has also worked with The Independent, Businessworld, The Indian Express, ELLE India, and Harper's Bazaar India, among others.