Havells India has launched mYOUsic, a long-term talent development initiative aimed at discovering and nurturing grassroots musical talent across India.

The brand has partnered with WPP Media for the same. It's built on Havell's belief that empowerment extends beyond products into culture, creativity, and aspiration. 

The program will identify emerging artists across singing, lyric writing, music composition, and music direction, supporting them to produce and launch 25 original songs within the same calendar year.

Mukesh Kumar Jain, VP, Havells India, said, “Havells has been committed to enhancing lives, and with Havells mYOUsic, we extend this philosophy to the vibrant world of Indian music, we believe that immense musical talent resides in every corner of our country, often unheard and unrepresented. Havells mYOUsic is our commitment to providing these artists with the direction, exposure, and most importantly, the knowledge and rights to own their craft and build long-term creative futures. It's about empowering individuals to truly say, 'you can do music'.”

Vinit Karnik, managing director, entertainment, sports, partnership and content, added, “Havells mYOUsic embodies a commitment to genuine cultural impact, illustrating how a brand can play a meaningful, long-term role in supporting the music ecosystem. It strategically deploys social channels, influencer collaborations, and targeted media outreach to amplify emerging talent with unparalleled reach. Far more than a fleeting campaign, this initiative establishes the enduring foundation of a music IP focused on empowering artists through ownership, rights awareness, and sustained career pathways. It's a strategic move beyond mere talent discovery, towards robust career development.”