Acer has announced the appointment of Akshay Kumar as its brand ambassador.

With the brand extending its footprint from personal computing to a broader ecosystem of products for the modern home, the partnership blends the dynamic, performance-driven persona of Kumar with the long-standing legacy of technology and innovation.

As per the brand, the sense of staying relevant while continuing to evolve is what connects Kumar and Acer. 

Harish Kohli, president and managing director, Acer India Group, said, "For 50 years globally and 27 years in India, Acer has continued to evolve with the changing needs of consumers. Today, technology is no longer confined to the desk but is an integral part of how we work, relax, entertain ourselves and live. The House of Acer brings this evolution together, creating a home where technology is designed to make everyday life smarter, easier and healthier. Akshay Kumar embodies qualities such as performance, discipline, reliability and constant evolution, making him a natural partner for this next chapter of Acer."