Marketing, 29 Apr 2026

It has had on-ground auditions in Indore and Delhi NCR so far.

29 Apr 2026 10:50 AM

Havells launches 'mYOUsic' to help grassroots musical talent grow

The initiative, in collaboration with WPP Media, aims to discover, mentor and launch 25 original songs.
Divya Aggarwal

29 Apr 2026 9:54 AM

You can't rip off Gen Z with me-too brands; they demand unique, standout experiences: Divya Aggarwal

Impresario Entertainment & Hospitality's CGO on its ‘Voices from the Hood' report and what it means for brands targeting youth.

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Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona
(L-R): Nupur Sanon, Guntas Basin, and Lisa Misra for Forvermark

07 May 2026 10:29 AM

Forevermark Diamond Jewellery celebrates the beauty of becoming

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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