Mankind Pharma has announced that actor Rakesh Bedi is the new face of Gas-O-Fast, its ayurvedic antacid brand.

Bedi's cultural footprint spans multiple generations, from elders who grew up watching his craft to a younger audience that has rediscovered him through memes and viral moments alike, which made him the perfect brand fit, according to the brand.

The association, unveiled through a new ad film, leans into Bedi's iconic comic timing and his recent pop-culture resurgence to address what is perhaps the most universal of Indian experiences: eating too much and paying for it.

The campaign is built around a simple, truth: Indians will not stop eating food they love, no matter the consequences. Gas-O-Fast's new positioning, 'Khana banane ka nahi, pachane ka solution' (not a solution for cooking, but for digestion), aims to capture exactly that spirit, offering not a warning against indulgence but a reliable fix for the aftermath.

With Bedi's exaggerated, warmly familiar style at the centre, the campaign turns post-meal discomfort into a shared joke rather than a problem, while reinforcing the brand's promise of quick, effective relief.

Joy Chatterjee, vice president and head of sales and marketing, Mankind Consumers Products, said, "Indians have always had a complicated relationship with food. We celebrate with it, we bond over it and we absolutely refuse to hold back, and then the stomach has its say. Rakesh Bedi captures that truth better than anyone. His comic style is not just funny, it is familiar in a way that cuts across age groups and geographies. With this campaign, we wanted Gas-O-Fast to feel less like a remedy and more like a co-conspirator in every great meal."