Marketing

Sparkt X Exchange1

22 Jan 2026 1:20 PM

Sparkt bags brand and communications mandate for Exchange1

The account was won following a multi-agency pitch. 
Arun Babu

22 Jan 2026 10:28 AM

With the instax mini Evo Cinema, one can relive 15-second video clips through print: Arun Babu

Fujifilm India's Arun Babu on its new product launch, marketing playbook, the importance of creators, and more.
Picture courtesy: LinkedIn

21 Jan 2026 10:36 PM

Aditya Sobti joins Only What's Needed

Was creative director at Scbhang.
Deepinder Goyal (left) and Albinder Dhindsa

21 Jan 2026 5:36 PM

Deepinder Goyal resigns from his role as Eternal's CEO

Albinder Dhindsa appointed as the new CEO.
These transactions will trigger an open offer to Restaurant Brands Asia's public shareholders.

21 Jan 2026 11:10 AM

Burger King India's Restaurant Brands Asia to be acquired by Inspira Global in INR 1,960 crore deal

Inspira Global to buy controlling stake at INR 70 per share, marking Everstone-backed QSR Asia's exit.
Dhimant Bakshi (left) and Mayuresh Kore

21 Jan 2026 10:48 AM

We were in the business of happiness during our darkest phase: Dhimant Bakshi

Imagicaa's CEO and CFO on telling a vulnerable brand story, balancing disclosure, and what hope means in a crisis.
Hero MotoCorp reimagines prayer flags as first-aid for Himalayan bikers

21 Jan 2026 10:46 AM

Hero MotoCorp transforms Tibetan prayer flags into portable first-aid kits

Conceptualised by Saatchi & Saatchi India, the initiative functions as a safety solution that bikers can carry with them on their journeys.
The Great Khali

20 Jan 2026 6:07 PM

Polo Elevators signs The Great Khali as brand ambassador 

Rolls out a campaign with the tagline, ‘No Jhatke, Only Hatke', featuring the wrestler to highlight the association. 
Köche awards its marketing mandate to Team Pumpkin

20 Jan 2026 1:42 PM

Köche taps Team Pumpkin for marketing mandate

Tasked to handle the brand's social media and performance marketing to boost its nationwide presence.
Deepti Gera

20 Jan 2026 12:13 PM

Deepti Gera moves to TBZ

Joins as GM - brand, creative and content.

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