Marketing

CTV has emerged as a premium channel in India with 35 million incremental viewers

17 Jun 2025 5:32 PM

CTV viewership up; 23% of Indians are now digital-only: Kantar report

There’s a pivotal shift in how India consumes content, especially the younger and rural audience, according to the Media Compass report.
Kroll has released its 2025 Global Business Sentiment Survey Report

16 Jun 2025 7:37 PM

India ranks lowest in AI integration into business functions across APAC: Kroll report

The country also reported the lowest level of confidence in financial health across the region, triggered by global business challenges.
Tor Myhren

16 Jun 2025 4:15 PM

Cannes Lions 2025: Apple’s Tor Myhren has a piece of good and bad news for advertising

Myhren was talking ahead of the brand receiving the 'Creative Marketer of the Year' award at the International Festival of Creativity.
Arun Srinivas

16 Jun 2025 11:10 AM

Meta names Arun Srinivas as its India head

He will transition to his new role from 1 July 2025, and will continue to report to Sandhya Devanathan.
Aabhinna Suresh Khare

16 Jun 2025 10:44 AM

Aabhinna Suresh Khare joins Nucleus Software

Moves from Bajaj Capital, where he was chief digital officer.
Belson Coutinho

13 Jun 2025 11:07 AM

We have maintained a transparent and proactive relationship with the media: Belson Coutinho

We caught up with Akasa Air’s co-founder and COO to discuss its partnership with adidas, prioritising employee comfort, and more...
Shaifali Gautam

13 Jun 2025 10:46 AM

Rapid Fire with Shaifali Gautam

Our series continues with CaratLane's chief marketing officer.
Destinations like Turkey and Azerbaijan saw a cancellation spike on travel portals following the Indo-Pak standoff

12 Jun 2025 10:28 AM

Travel in the times of war

We uncover the business, brand, and human aspects of travel amid rising geopolitical tensions, as tourism navigates paradigm shifts.
Picture Courtesy: India Influencer Marketing Report 2025

12 Jun 2025 12:26 AM

63% of total product discovery across all categories are driven by influencers: Report

The 'India Influencer Marketing Report 2025' is released by The Goat Agency, in collaboration with Kantar.
Ferzad Palia

10 Jun 2025 10:29 AM

Ferzad Palia joins upGrad

Moves from JioStar, where he most recently served as senior EVP and business head – JioCinema.

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Jindal Stainless mints connections that last with ‘More Than Just Change'

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