Marketing

Aryan Anurag, co-founder, Binge Labs (left) and Divye Agarwal, co-founder, Binge Labs.

15 Sep 2025 10:18 AM

Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Binge Labs' co-founder breaks down a framework for founders to scale personal branding.
The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
Sumeet Bhojani (left) and Reshu Saraf

11 Sep 2025 11:10 AM

'Consideration is more important than top-of-mind recall in our category'

We caught up with Godrej Enterprises' Sumeet Bhojani and Interio by Godrej's Reshu Saraf to discuss its recent rebrand.
Himanshu Kanwar

10 Sep 2025 10:59 AM

Vadilal Industries appoints Himanshu Kanwar as CEO

He is the ice cream maker's first non-promoter CEO in over a century.
Ramprasad Sridharan

10 Sep 2025 10:54 AM

Ramprasad Sridharan exits Benetton India

Was managing director and CEO. 
Mukesh Ghuraiya

09 Sep 2025 2:40 PM

Antara Senior Care appoints Mukesh Ghuraiya

Ghuraiya will drive end-to-end marketing across all lines of business at the senior ecosystem and Max India.
Sai Karthik (left) and Ramesh Narayan

09 Sep 2025 10:33 AM

Should festive advertising stand for selling or celebrating?

We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.
Prabhvir Sahmey

08 Sep 2025 5:08 PM

Prabhvir Sahmey joins Huella

He moves from Samsung Ads, where he was senior director, ad sales.

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