Marketing

Nihir Parikh

06 Dec 2024 4:54 PM

Nykaa Fashion's CEO Nihir Parikh steps down

Parikh's exit comes at a time when the fashion segment of Nykaa is experiencing a slowdown amidst its Q-comm initiatives.

Anubha Upadhyay

06 Dec 2024 1:43 PM

Anubha Upadhyay exits Google Ads

Moves after a 11-year tenure.

Warc's 'Voice of The Marketer 2025' report

06 Dec 2024 10:39 AM

Online advertising to account for 58.7% of total ad spend in 2025: Report

Traditional media trails at 25.3% as digital channels like online video and social media drive advertising growth, cites the Warc report.

Virat Khullar

05 Dec 2024 10:56 AM

Targeting has to be one of the biggest things a marketer needs to master: Virat Khullar

Hyundai Motor India's AVP and vertical head-marketing shares the biggest development of 2024 along with one thing he's manifesting for 2025.

MS Dhoni for Eurogrip Tyres

04 Dec 2024 1:48 PM

MS Dhoni is now Eurogrip Tyres' brand ambassador

Dhoni's values resonate with its vision of empowering riders with control and confidence on every journey.

Alisha Coelho

04 Dec 2024 10:53 AM

Alisha Coelho gets elevated role at Zee5

To head the content strategy for the OTT platform across Indian and international markets as SVP content - India and global markets.

Vir Das for Hush Puppies

04 Dec 2024 9:52 AM

Hush Puppies signs Vir Das as brand ambassador

To highlight the association, the brand also released a campaign featuring the comedian.

Amit Syngle

03 Dec 2024 11:43 AM

We possibly are the only paint brand that looks at emotional branding: Amit Syngle

We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.

Manifest's December issue

03 Dec 2024 10:49 AM

December issue of Manifest is out now

The lead feature for the issue are the five big developments across advertising, media and marketing in 2024.

Manasi Parekh

02 Dec 2024 10:36 AM

Malabar Gold & Diamonds signs Manasi Parekh as brand ambassador

Rolls out a campaign featuring Parekh and aims to connect with Gujarati audiences nationally and internationally.

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