Marketing

Khushi Kapoor (left) and Vedang Raina

25 Sep 2025 4:00 PM

Arrow appoints Vedang Raina and Khushi Kapoor as brand ambassadors

Will roll out a campaign, 'Tailored for the good life', featuring Kapoor and Raina to highlight the association.

Picture courtesy: Virat Kohli's Instagram

25 Sep 2025 11:00 AM

Virat Kohli, Ranveer Singh, and Shah Rukh Khan 'most powerful celebrity brands': Kroll

The trio retain the top three positions for a second consecutive year.

Shahid Kapoor

24 Sep 2025 3:46 PM

Gant signs Shahid Kapoor as brand ambassador 

Rolls out a campaign, 'Button Up. Build Your Story,' featuring Kapoor to highlight its association.

Myra Kapoor

24 Sep 2025 1:23 PM

Manforce Condoms appoints Myra Kapoor, an AI-generated model, as brand ambassador

Rolls out a campaign conceptualised by Grapes Worldwide featuring Kapoor to highlight the association.

Vishal Gupta

24 Sep 2025 12:36 PM

Sujata Appliances appoints Vishal Gupta

Joins as head – BTL and trade marketing for its appliances division.

Dream11 pivots to free-to-play model

23 Sep 2025 4:53 PM

Dream11 pivots to free-to-play model

The repositioning follows the Online Gaming Act passed by Parliament last month, which bans real-money gaming in India.

The global partnership will also see activations in India

23 Sep 2025 10:50 AM

AB InBev and Netflix enter global partnership

This collaboration aims to redefine the entertainment and beverage landscape by offering audiences new ways to engage with content and beer.

Dell Laptops has claimed the title of the ‘Most Desired Brand of 2025' for the fifth consecutive year

23 Sep 2025 10:18 AM

Dell, iPhone, and Titan top rankings for fifth consecutive year: Most Desired Brands report

Underscores the dominance of consumer-centric sectors, while reflecting sustained admiration and aspiration among the consumers.

Shakti Upadhyay

22 Sep 2025 4:14 PM

Shakti Upadhyay moves to Bajaj Auto

He was previously with Kia, where he was senior general manager and head of marketing and PR.

Govind Bansal

22 Sep 2025 10:20 AM

Want Cleartrip to be thought of as a one-stop travel destination: Govind Bansal

Cleartrip's head, brand marketing shares the insights that shaped TBBD campaign and why the brand continues to bet on digital-first storytelling.

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