Marketing

Gaurav Sharma

13 Jul 2026 10:44 AM

'Premiumisation is not only about increasing pricing, but it's also about offering better value'

Gaurav Sharma, CMO, Campus Activewear, chats about Élan, why Jim Sarbh is the perfect fit and AI's role in modern marketing.
Aayush Agrawal has also been appointmented as non-executive director.

08 Jul 2026 12:22 AM

Inspira Global completes acquisition of Burger King India's operator, Restaurant Brands Asia

The INR 2,235 crore deal gives Inspira Global a 41.78% stake, rising to 48.04% with a planned INR 450 crore capital infusion.
Image credits: Cult.fit

07 Jul 2026 11:44 PM

Cult.fit files for IPO, plans INR 950 crore fresh issue to fuel expansion

The fitness and wellness platform will use proceeds to open new centres and boost brand building.
Janhvi Kapoor

06 Jul 2026 2:39 PM

Bhima Jewellers appoints Janhvi Kapoor as brand ambassador

Kapoor's South Indian roots and pan-India popularity were key factors behind the association.
Jacques Lebel, country manager, L'Oréal India (left) and Rohit Chawla, CEO and founder, Innovist.

03 Jul 2026 10:09 PM

L'Oréal to acquire majority stake in Innovist

The deal brings science-led digital-first brands such as Bare Anatomy and Chemist at Play into L'Oréal's portfolio.
Tiny Sengupta

02 Jul 2026 2:07 PM

Bajaj Electricals appoints Tiny Sengupta

She moves from Johnson & Johnson India, where she was country director, vision care.
Swaroop began his career at McKinsey & Company

01 Jul 2026 11:13 AM

Gautam Swaroop moves to Instamart

Was CEO, international homes and hotels, Oyo.
Katrina Kaif

30 Jun 2026 5:56 PM

Bonn re-signs Katrina Kaif as brand ambassador

With this development, the bakery and FMCG company aims to double down on its celebrity-led marketing strategy.
Sanya Jain, co-founder, Smoke Lab (left) and Varun Jain, founder, Smoke Lab

30 Jun 2026 11:16 AM

‘Japan changed perceptions around whisky, and we're aiming to do the same with vodka'

Smoke Lab's Varun Jain and Sanya Jain, on taking Indian vodka global through culture, craftsmanship, art and premium experiences.
The deal was valued at GBP 6.4 million

30 Jun 2026 11:13 AM

Komerz acquires Noughty

With this acquisition, Komerz enters the global beauty and personal care sector.
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For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey
Hershey's Kisses recent edition of its 'Giving Kisses Is Hard' campaign.

05 Nov 2026 1:13 PM

Hershey's Kisses adds a spark of romance to Diwali family chaos
Gaurav Chugh

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma
Team Mindshare

05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

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