Marketing

From left: Amarjit Singh Batra, Anuradha Sen Gupta, Geetika Mehta and Vikram Mehra

21 May 2025 8:27 PM

Goafest 2025: ‘Brands need to have a multi-channel approach to connect with Gen Z’

A marketer panel decoded how Gen Z consumers look for authenticity, underscored their loyalty towards a brand and more...

Kareena Kapoor Khan at Goafest

21 May 2025 6:10 PM

Goafest 2025: No matter what profession, talent is the most important – Kareena Kapoor Khan

The actor spoke about how her iconic dialogue ‘main apni favourite hoon’ is more than a film dialogue.

Olive Sen

21 May 2025 4:19 PM

Olx India appoints Olive Sen

He was previously at Nyx, where he was head of product.

Adtomica named AOR for Tinder’s brand partnerships in India

20 May 2025 2:30 PM

Adtomica named AOR for Tinder’s brand partnerships in India

The move follows the success of its 2025 ‘Move On’ campaign in collaboration with Blinkit.

Rasna acquires Jumpin brand to enter RTD beverage segment

20 May 2025 10:40 AM

Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore

Originally launched as a flagship product of the Godrej Group, Jumpin was managed by Hershey’s India.

Tushar Parekh

16 May 2025 10:46 AM

Rapid Fire with Tushar Parekh

Our series continues with Kettle Studio's founder.

Will address seven core business objectives across three broad themes.

15 May 2025 5:18 PM

Ipsos Synthesio launches Express Insights 

Aims to offer real-time insights into consumer conversations and behaviours for clients across 177 product categories. 

Will launch on 16 May 2025 to brands already live on Zepto’s platform.

14 May 2025 8:17 PM

Zepto launches Zepto Atom

The new subscription service aims to provide hyperlocal, real-time consumer insights for brands.

Anand Krishna

14 May 2025 1:16 PM

Anand Krishna joins Curativity

Most recently, he served as vice president – customer success at Mirum India.

Shantanu Narayen

14 May 2025 10:39 AM

Cannes Lions 2025: Shantanu Narayen gets the inaugural 'creative champion' accolade

Narayen is Adobe's chairperson and CEO.

Subscribe

* indicates required