Daniel Wellington has appointed actor Sharvari as the brand ambassador for its watches.

The partnership was announced at a launch event in Mumbai attended by members of the media, influencers, watch retailers, fashion editors and retail partners.

Daniel Wellington said the appointment comes as the brand expands its presence in India following its acquisition by Timex Group.

Known for its Scandinavian-inspired watch designs, the Swedish brand said the partnership with Sharvari is part of its efforts to strengthen its position in the Indian market.

The announcement marks Daniel Wellington's latest celebrity endorsement in India as it looks to grow its presence in the country after joining the Timex Group portfolio.

Deepak Chhabra, managing director, Timex Group, said, "We are delighted to welcome Sharvari to the Daniel Wellington family. India is an increasingly important market for Daniel Wellington, and as we continue to build the brand here, we wanted a brand ambassador who reflects the confidence and individuality of today's consumer. Sharvari brings a refreshing authenticity that aligns naturally with Daniel Wellington's design philosophy. We're excited about building the brand together, not just through campaigns, but by becoming part of everyday style conversations."