Marketing

Abhinav Kumar

25 Aug 2025 10:53 AM

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.
Aashita Jain

25 Aug 2025 10:45 AM

Tradition's Gen Z makeover: How brands need to evolve to keep pace

The author challenges brands to evolve while staying rooted in their cultural core.
Worldpanel by Numerator released the 13th edition of its annual Brand Footprint India report

22 Aug 2025 11:12 AM

Smaller FMCG brands outpace giants in 2024: Brand Footprint India report

Parle retains top spot, Surf Excel breaks into the top five, and Haldiram's enters the top 10 for the first time, reveals the report.
The brand has also rolled out a campaign featuring Varun Dhawan for this launch.

21 Aug 2025 2:38 PM

Too Yumm! launches 'Party Harder Chips'

Rolls out a film featuring brand ambassador Varun Dhawan.
Nishant Kashikar

21 Aug 2025 10:36 AM

'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'

Nishant Kashikar, country manager - India and Gulf, Tourism Australia, on picking Tendulkar for its latest campaign and growth metrics.
The bill outlaws all money-based online games, and ban ads promoting such platforms

20 Aug 2025 3:26 PM

Online Gaming Bill seeking blanket ban on money-based games passed in Lok Sabha

Major players including Dream11, Games24x7, MPL, Winzo, and My11Circle face an uncertain future.
Jack in the Box Worldwide and Tidal7 merge to form J7

20 Aug 2025 12:46 PM

Jack in the Box Worldwide and Tidal7 merge to form J7

The new entity will focus on AI-led innovation, new media, and tech-powered marketing solutions.
Abdulkader Bengali

19 Aug 2025 9:41 AM

Abdulkader Bengali joins Hansgrohe Group

Moves from Sintex BAPL.
Soumali Chakraborty

14 Aug 2025 10:09 AM

Rapid Fire with Soumali Chakraborty

Our series continues with the marketing head of Arrow.
Neha Barjatya

14 Aug 2025 12:53 AM

Neha Barjatya moves on from Google

She spent 14 years at the company.

Latest Stories

Snippet from Google Gemini campaign

07 Nov 2025 11:34 AM

Google Gemini makes everyone go ‘oh ho ho' with everyday life hacks
Hrithik Roshan

07 Nov 2025 11:33 AM

Rakesh Masala signs Hrithik Roshan as brand ambassador 
Dalbir Singh continues his diary for Manifest.

07 Nov 2025 11:16 AM

Producer's Diary by Dalbir Singh
Mehul Gupta

07 Nov 2025 10:51 AM

Rapid Fire with Mehul Gupta

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