Marketing

This move further cements TCS's commitment to New Zealand, where the company has been a long-term partner in driving digital innovation across industries through its TCS Co-Innovation Network (COIN). 

15 Sep 2025 3:42 PM

The Warehouse Group appoints Tata Consultancy Services to drive strategic IT transformation

Partnership to simplify managed services, modernise platforms, and build digital and AI skills across the workforce.
Yugam Pant

15 Sep 2025 3:18 PM

Yugam Pant joins WPP Media

Will spearhead MFG India for the Google India account at the media company.
Zoher Kapuswala

15 Sep 2025 2:23 PM

Zoher Kapuswala gets a new role at Ferrero India

His current mandate is regional marketing manager - Ferrero brands.
Suzuki Motorcycle India announced a collaboration with Japanese Anime character

15 Sep 2025 11:02 AM

Suzuki Motorcycle India announces collaboration with Japanese Anime character for Suzuki Avenis

The partnership was showcased at the ‘Mela! Mela! Anime Japan!!' festival in New Delhi on 13-14 September 2025.
Aryan Anurag, co-founder, Binge Labs (left) and Divye Agarwal, co-founder, Binge Labs.

15 Sep 2025 10:18 AM

Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Binge Labs' co-founder breaks down a framework for founders to scale personal branding.
The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
Sumeet Bhojani (left) and Reshu Saraf

11 Sep 2025 11:10 AM

'Consideration is more important than top-of-mind recall in our category'

We caught up with Godrej Enterprises' Sumeet Bhojani and Interio by Godrej's Reshu Saraf to discuss its recent rebrand.
Himanshu Kanwar

10 Sep 2025 10:59 AM

Vadilal Industries appoints Himanshu Kanwar as CEO

He is the ice cream maker's first non-promoter CEO in over a century.

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Growth of instant delivery is strongest outside major metros, where adoption is rising at 8% to 9% annually.

05 Dec 2025 7:09 PM

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP x Meta
Under the terms of the agreement, WBD shareholders will receive USD 23.25 in cash and USD 4.50 in Netflix stock per share, with the stock component subject to a collar based on Netflix's share price at closing.

05 Dec 2025 7:06 PM

Netflix to buy Warner Bros. for USD 82.7 billion after Discovery Global spin-off
Deepstory logo

05 Dec 2025 10:47 AM

Deepstory rolls out a a short-video platform in India
The brief for this month's contest

05 Dec 2025 10:30 AM

Centrick-Manifest print competition: December brief revealed

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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