Marketing

Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'

The study by Wizikey analyses media visibility over the year.

Vikram Karwal

16 Dec 2025 5:25 PM

Vikram Karwal moves to Marico

Joins as chief marketing officer.

Ashok Parwani

16 Dec 2025 10:46 AM

Ashok Parwani joins Warner Music India

He moves from Sony Music Entertainment, where he was director - marketing.

Prerna Kapur

15 Dec 2025 5:38 PM

Noise appoints Prerna Kapur

She moves from Cars24, where she was head - brand marketing.

Soumya Menon

15 Dec 2025 11:22 AM

Opinion: Why BFSI brands need a multi-layered content strategy in 2026 

The author states that BFSI brands will win in 2026 only if they treat content as a trust engine guiding customers at every stage.

Aims to build more moments of celebration, choice, and connection for cricket fans of legal drinking age around the world.

12 Dec 2025 10:33 AM

AB InBev strikes global deal to become ICC's official beer partner

Budweiser 0.0 to lead the partnership in India as the brewer secures rights across all major ICC events from 2026 to 2027.

Prajakta Koli inaugurates Go Color's new flagship store in Khar, Mumbai.

11 Dec 2025 3:52 PM

Brick-and-mortar stores have worked better than online stores: Gautam Saraogi

At the launch of Go Colors' new store in Mumbai, we caught up with its founder and CEO, along with YouTuber and actor Prajakta Koli.

Sobhita Dhulipala for Aadyam Handwoven

11 Dec 2025 12:13 PM

Aadyam Handwoven signs Sobhita Dhulipala as brand ambassador

As per the brand, the partnership with Dhulipala reflects a shared commitment to representing India's heritage with contemporary relevance.

Atish Negi

11 Dec 2025 11:08 AM

Atish Negi joins adidas

Moves from Haleon, where he was category head - India subcontinent vitamins, minerals and supplements.

Jasprit Bumrah is the product ambassador for Streax Shampoo Hair Colour

11 Dec 2025 10:46 AM

Jasprit Bumrah is the face of Streax Shampoo Hair Colour

The partnership is being unveiled through a campaign, ‘Main Fast, Streax Super-Fast,' celebrating confidence, speed, and effortless style.

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