Marketing

Matthew Cordiner

27 Nov 2025 10:47 AM

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

Matthew Cordiner, global whisky ambassador, Bacardi, on heritage and why whisky storytelling matters.
Ramprasad Sridharan

27 Nov 2025 10:38 AM

Ramprasad Sridharan joins Puma India

He moves from United Colors of Benetton India, where he was CEO and MD.
Asian Paints teams up with BCCI

26 Nov 2025 10:32 AM

Asian Paints teams up with BCCI as the ‘official colour partner of Indian cricket'

The three-year association will cover all men's, women's, and domestic series played in India, spanning over 110 matches.
Adyasha Roy Tomar

25 Nov 2025 11:05 AM

Adyasha's blog: The rebrand of rebellion

The author states how brands are being silly by making rebellion their entire identity.
Bikram Basu

24 Nov 2025 10:53 AM

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

ABD Maestro's MD on building a design-led, culture-forward portfolio for India's new-age spirits consumer.
Sharma joins cricketer Sachin Tendulkar and global golf star Tommy Fleetwood as the third ambassador in DP World's evolving sports portfolio. 

21 Nov 2025 11:08 AM

Abhishek Sharma is DP World's brand ambassador 

Sharma will lead brand and stakeholder work through media appearances and digital storytelling under this partnership.
HFDC Bank once again India's most valuable brand, Zomato fastest riser for second year, as per Kantar's 2025 brand value report

19 Nov 2025 5:59 PM

HDFC Bank reclaims top spot, Zomato fastest riser for second year: Kantar 2025 brand value report

India's top 100 most valuable brands worth USD 523.5 billion as tech, telecom and financial services dominate the rankings.
Fittr partners with Shahid Kapoor

19 Nov 2025 10:25 AM

Fittr partners with Shahid Kapoor

Together, the association aims to drive a nationwide movement encouraging Indians to shift from reactive treatment to everyday action.
Millie Bobby Brown

17 Nov 2025 8:02 PM

Yas Island signs Stranger Things' Millie Bobby Brown as brand ambassador

This appointment comes ahead of the Netflix original show's finale.
Ayush Tainwala

17 Nov 2025 10:59 AM

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

Ayush Tainwala, CEO, Bagzone Lifestyles, on Lavie Luxe's premium push, its new collection, and designing for today's Indian consumer.

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