Marketing

Left to Right: Rana Barua, Lionel Laval, Farah Khan, Sameer Tobaccowala and Christophe Pinguet

09 Sep 2026 10:39 AM

Havas India launches Shortcut in partnership with Shobiz

Shortcut Shobiz India will be led by Farah Lauren Khan as VP, who will be based in Mumbai and report to Sameer Tobaccowala, CEO, Shobiz.
Sreyoshi Maitra

08 Sep 2026 10:23 AM

Opinion: The myth of the kirana shopkeeper's influence

The author on why the kirana retailer is less a demand creator and more a last-mile confidence builder when shoppers are undecided.
From left: Karan Khanna, Prrincey Roy, and Kartik Mehta

07 Sep 2026 3:28 PM

Huella appoints Kartik Mehta as mentor

To guide the company's market expansion roadmap, strengthen strategic partnerships, and accelerate its Southeast Asia expansion.
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''

We caught up with Karandeep Singh Kapany, regional marketing director, Duolingo, to discuss the campaign conceptualised by Talented.
Magnum by Safari appoints Saif Ali Khan as brand ambassador

07 Sep 2026 12:00 PM

Magnum by Safari names Saif Ali Khan as brand ambassador

The association aims to bring together Khan's sense of individuality with the luggage brand's ‘Swag On The Move' proposition.
Rahul Dravid for Vijay Sales

04 Sep 2026 2:13 PM

Vijay Sales signs Rahul Dravid as its brand ambassador

Dravid will headline key category and festive campaigns for the brand through the year.
India Buying Intent declined 0.60% in August over last month, as per the TRA Research report

03 Sep 2026 6:33 PM

India's consumer buying intent dips for second straight month: TRA Report

The largest declines were recorded by Maruti Suzuki, Titan, Amul, LG and Blue Star, as per the August 2026 reading of India Buying Intent index.
Priya Chandni

03 Sep 2026 4:38 PM

Priya Chandni joins Bharti AXA Life Insurance

She moves from Generali Central Insurance, where she was associate vice president – head, brand and marketing communication.
Tamannaah Bhatia for Guess Watches

03 Sep 2026 4:21 PM

Guess Watches signs Tamannaah Bhatia as its brand ambassador

To highlight the association, the brand rolled out a campaign with Bhatia that features its FW26 Watches collection.
Manasi Narasimhan (left) and Inderpreet Singh

03 Sep 2026 11:23 AM

Marketing Manifest Stations with Manasi: Episode 18

Inderpreet Singh, head, marketing, Birla Paints, Aditya Birla Group, discusses the challenges of entering the paints category.
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For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey
Hershey's Kisses recent edition of its 'Giving Kisses Is Hard' campaign.

05 Nov 2026 1:13 PM

Hershey's Kisses adds a spark of romance to Diwali family chaos
Gaurav Chugh

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma
Team Mindshare

05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

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