Huella Services has announced the appointment of Kartik Mehta as mentor to support the company's expansion vision in Asia. 

Mehta’s appointment comes on the back of the media and advertising solutions company setting-up a new base in Singapore as it aims to accelerate its regional growth strategy. 

Mehta has been brought on board to guide the company's market expansion roadmap, strengthen strategic partnerships, and support the next phase of business growth across key markets of Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines.  

He currently serves as chief business officer and head of Asia at Channel Factory, where he leads strategic business growth across the region. 

Prrincey Roy, co-founder and CEO, Huella, said, " Asia is a strategic growth market for Huella, and Kartik's experience in building and scaling adtech businesses across the region makes him an ideal mentor for this journey. As a mentor, his commercial insight and leadership will play an important role as we expand our presence and continue building innovative solutions for brands and publishers."

Mehta added, "Huella is building differentiated solutions at the intersection of AI, Connected TV and creative intelligence. I'm excited to work as a mentor with the leadership team as they expand into Asia and build technology that creates meaningful value for brands, publishers and the broader advertising ecosystem."

In a career spanning over two decades, Mehta has also worked at organisations such as Silverpush and Vserv among others.