boltt, the homegrown smartphone brand from the house of Fire-Boltt, has announced the appointment of actor Ayushmann Khurrana as its brand ambassador.

As per the brand, Khurrana's versatility and ability to connect with audiences across demographics brings a distinctive personality to boltt as the brand introduces its smartphone proposition to consumers across the country.

The association will see Khurrana joining boltt across its upcoming brand and product initiatives.

Arnav Kishore, founder and CEO, boltt, said, “Ayushmann brings a distinctive energy and individuality to boltt, making him a natural fit for the brand. As a new-age smartphone brand, we want our personality to be contemporary, relatable and rooted in how consumers live and use technology today. His ability to connect with audiences while bringing his own unique perspective aligns strongly with how we see boltt and the relationship we want to build with consumers.”