Hyundai Motor India has announced the appointment of para archer Sheetal Devi as its brand ambassador.

Hyundai will collaborate with Devi across purpose-led marketing campaigns, accessibility programs, inclusion initiatives and social impact communication aligned with the company's global vision of 'Progress for Humanity'.

Through this partnership, the company seeks to promote greater awareness around inclusion, accessibility, representation and the power of human potential.

Tarun Garg, managing director and CEO, Hyundai Motor India, said, “At Hyundai Motor India, we believe that true progress is driven by the courage to challenge limitations and inspire positive change. Sheetal Devi is not just a champion athlete; she is a symbol of what human determination can achieve when barriers are replaced by opportunities. Her journey inspires millions and we are proud to partner with her as we advance Hyundai's vision of Progress for Humanity. Together, we hope to spark conversations around inclusion, accessibility and equal opportunities while encouraging individuals to pursue their aspirations without limitations.”