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20 May 2026 10:57 AM
The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.
18 May 2026 11:23 AM
Diageo India's CMO discusses the rise of tequila as a premium category in the country, its marketing initiatives for Don Julio, and more.
18 May 2026 9:49 AM
Havas Media Network India conceptualised and executed the campaign.
14 May 2026 4:57 PM
He moves from Nykaa, where he was brand manager (Nykaa Wanderlust and Nykaa Perfumery).
13 May 2026 7:21 PM
With this partnership, the brand plans to accelerate pan-India expansion with a focus on canned tuna.
13 May 2026 4:29 PM
Moves from People Strong, where she was AVP - marketing.
13 May 2026 11:47 AM
Dhawan spoke about how strong products ultimately market themselves, while weaker products reveal the real brilliance of marketing.
13 May 2026 10:18 AM
At the summit, industry leaders discussed fandom, community-led events and experiential marketing evolution.
12 May 2026 10:07 PM
The partnership positions the singer as both a cultural face and investor in the tech company's vision for creative expression.
11 May 2026 10:11 PM
Rolls out a campaign featuring Bedi to highlight its association.
25 Jun 2026 7:24 PM
25 Jun 2026 6:43 PM
25 Jun 2026 6:35 PM
25 Jun 2026 3:54 PM
22 Jun 2026 6:02 PM
22 Jun 2026 5:14 PM
22 Jun 2026 5:00 PM
30 May 2026 1:25 PM
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