Marketing

Soumya Menon

15 Dec 2025 11:22 AM

Opinion: Why BFSI brands need a multi-layered content strategy in 2026 

The author states that BFSI brands will win in 2026 only if they treat content as a trust engine guiding customers at every stage.
Aims to build more moments of celebration, choice, and connection for cricket fans of legal drinking age around the world.

12 Dec 2025 10:33 AM

AB InBev strikes global deal to become ICC's official beer partner

Budweiser 0.0 to lead the partnership in India as the brewer secures rights across all major ICC events from 2026 to 2027.
Prajakta Koli inaugurates Go Color's new flagship store in Khar, Mumbai.

11 Dec 2025 3:52 PM

Brick-and-mortar stores have worked better than online stores: Gautam Saraogi

At the launch of Go Colors' new store in Mumbai, we caught up with its founder and CEO, along with YouTuber and actor Prajakta Koli.
Sobhita Dhulipala for Aadyam Handwoven

11 Dec 2025 12:13 PM

Aadyam Handwoven signs Sobhita Dhulipala as brand ambassador

As per the brand, the partnership with Dhulipala reflects a shared commitment to representing India's heritage with contemporary relevance.
Atish Negi

11 Dec 2025 11:08 AM

Atish Negi joins adidas

Moves from Haleon, where he was category head - India subcontinent vitamins, minerals and supplements.
Jasprit Bumrah is the product ambassador for Streax Shampoo Hair Colour

11 Dec 2025 10:46 AM

Jasprit Bumrah is the face of Streax Shampoo Hair Colour

The partnership is being unveiled through a campaign, ‘Main Fast, Streax Super-Fast,' celebrating confidence, speed, and effortless style.
Along with the 0.44% already picked up from public shareholders through an open offer, JSW Paints now holds 61.2% of the company.

11 Dec 2025 1:43 AM

JSW Paints completes 60.76% acquisition of Akzo Nobel India

Deal aims to cement the company's position as a major force in India's paints sector.
(L-R) Aswirbaad Das, Farhat Shaukat, Tashina, Tanya Kapool and Shyam Nair

10 Dec 2025 11:38 PM

Sunny Side Up strengthens Bengaluru team with senior hires

Appoints Tashina A as SVP; onboards Aswirbaad Das, Farhat Shaukat, Tanya Kapool, and Shyam Nair across key creative and business roles.
Gaurav Nijhawan

10 Dec 2025 3:49 PM

Gaurav Nijhawan joins MMTC-PAMP

He moves from Induslnd Bank, where he was marketing head - digital strategy and analytics.
The new identity was unveiled by Jude Gomes, managing director and CEO, Ageas Federal Life Insurance, alongside its brand ambassador, cricketer Sachin Tendulkar.

09 Dec 2025 6:01 PM

Ageas Federal Life Insurance rolls out a new brand identity

To highlight this refreshed identity, the brand has rolled out an ad film conceptualised by Glassbox and Pollinate Labs.

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