Marketing

Tamannaah Bhatia

24 Sep 2026 2:37 PM

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

The association will come to life through a multi-platform campaign across television, digital and social media.
Libas launches a jewellery range

24 Sep 2026 1:25 PM

Libas expands beyond apparel with jewellery launch

The fashion brand's new jewellery range will be launched through an exclusive brand outlet rollout.
The strategy was developed under new CEO Amber Pepper.

24 Sep 2026 11:16 AM

Natural Diamond Council relaunches as The Diamond Collective with new strategy

Under its new global strategy, the organisation will focus on consumer demand, trust, and industry collaboration.
Harmeet Singh

24 Sep 2026 10:43 AM

Selective influencer strategy replaces the numbers game: Harmeet Singh

The Body Shop Asia South's chief brand officer discusses the Jasmine Edit, its latest campaign for the new collection, festive strategy and plans to sharpen its gifting, influencer and digital play.
Apurva Sharma

23 Sep 2026 10:40 AM

'Our focus is on building an entire electric mobility ecosystem around the customer'

We caught up with JSW Greentech's Apurva Sharma to discuss the company's foray into electric commercial vehicle segment.
Ashish Mishra

23 Sep 2026 9:37 AM

Opinion: The new skincare consumer - why people are looking beyond pretty packaging and viral trends

The author argues that consumers are demanding greater transparency, expert-backed formulations and proven results.
Abheet Singh Bagga (left) and Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

The former SuperYou brand and growth leader joins PFC Club founder Chirag Barjatya to launch an energy candy brand.
Kylian Mbappé (left) and Thierry Henry

21 Sep 2026 11:23 AM

On partners with footballer Kylian Mbappé

The Swiss sportswear brand has also named former French international and Arsenal player Thierry Henry as director of football.
Anushree Tainwala

21 Sep 2026 8:47 AM

Samsonite hands Anushree Tainwala larger mandate

Consolidates leadership across South Asia and Middle Eastern markets.
Pride of Cows new logo

18 Sep 2026 4:35 PM

Pride of Cows announces a rebrand

Developed in partnership with Pollinate, the rebrand includes a new logo and sonic identity.
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For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey
Hershey's Kisses recent edition of its 'Giving Kisses Is Hard' campaign.

05 Nov 2026 1:13 PM

Hershey's Kisses adds a spark of romance to Diwali family chaos
Gaurav Chugh

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma
Team Mindshare

05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

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