Marketing

Adhira & Appa taps Shruti Haasan and Murali Sharma

26 Mar 2026 11:01 AM

Adhira & Appa onboards actors Shruti Haasan and Murali Sharma as brand ambassadors

The association aims to strengthen its vision of building a café brand that blends tradition with a modern touch.
Sundeep Chugh

26 Mar 2026 10:13 AM

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

Sundeep Chugh, managing director, OVS India, on its India playbook, Mumbai entry, retail-first strategy, campaigns, and expansion plans.
Tara Kapur

24 Mar 2026 11:36 AM

Tara Kapur elevated at Duolingo English Test

Steps into a global role from her current designation of market lead - India.
George Abbott

24 Mar 2026 9:56 AM

Oura bets on accuracy and privacy to thrive in the Indian market

George Abbott, head - international expansion, Oura, shares marketing plans for the ring, and why he believes it will succeed in India.
Tara Kapur

23 Mar 2026 11:24 AM

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

DET's market lead - India, Tara Kapur on scaling a challenger brand and why functional products need emotional storytelling to win.
Sandip Chintawar

23 Mar 2026 11:07 AM

Marketing in the moment: How AI agents respond to customer signals in real time

The author explores how AI turns fleeting customer signals into real-time, personalised actions, where seconds define conversions and brand relevance.
Varun Shah

23 Mar 2026 11:03 AM

Publicis Production elevates Varun Shah

To oversee production transformation across the US, UK and France, with delivery routed through global hubs including India.
Shweta Bajpai

20 Mar 2026 10:33 AM

Micro-drama has a lot of affiliation with what we do on our platform already: Shweta Bajpai

Meta's director - media and entertainment (India) explains how the category is evolving and the opportunities in the segment.
From left: Saakshi Verma Menon, Kushal Sanghvi and Ajay Kakar.

19 Mar 2026 5:03 PM

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

Marketing leaders closed the summit with a sharp reality check on AI, brand-building and why courage still matters more than algorithms.
KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.

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