Libas has entered the jewellery category with a portfolio of more than 100 styles, expanding its offering beyond apparel.

The collection includes jewellery sets, mangalsutras, necklaces and chains, bangles and earrings. 

The range is positioned around festive and wedding occasions.

The collection is currently available through the Libas website, app and marketplaces, with plans to extend it to the brand’s exclusive outlets.

The move follows Libas’ recent entry into fragrances as the brand expands into categories adjacent to its core apparel business.

Sidhant Keshwani, founder and CEO, Libas, said, “Libas has always been built around a deep understanding of the Indian consumer and how fashion is evolving across occasions. Our entry into jewellery is a natural progression of that vision, but more importantly, it reflects our ambition to build Libas as a larger fashion business. As we expand into new categories, our focus will remain on creating strong consumer relevance while building businesses that can scale over the long term.”