Marketing

Tara Kapur

24 Mar 2026 11:36 AM

Tara Kapur elevated at Duolingo English Test

Steps into a global role from her current designation of market lead - India.
George Abbott

24 Mar 2026 9:56 AM

Oura bets on accuracy and privacy to thrive in the Indian market

George Abbott, head - international expansion, Oura, shares marketing plans for the ring, and why he believes it will succeed in India.
Tara Kapur

23 Mar 2026 11:24 AM

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

DET's market lead - India, Tara Kapur on scaling a challenger brand and why functional products need emotional storytelling to win.
Sandip Chintawar

23 Mar 2026 11:07 AM

Marketing in the moment: How AI agents respond to customer signals in real time

The author explores how AI turns fleeting customer signals into real-time, personalised actions, where seconds define conversions and brand relevance.
Varun Shah

23 Mar 2026 11:03 AM

Publicis Production elevates Varun Shah

To oversee production transformation across the US, UK and France, with delivery routed through global hubs including India.
Shweta Bajpai

20 Mar 2026 10:33 AM

Micro-drama has a lot of affiliation with what we do on our platform already: Shweta Bajpai

Meta's director - media and entertainment (India) explains how the category is evolving and the opportunities in the segment.
From left: Saakshi Verma Menon, Kushal Sanghvi and Ajay Kakar.

19 Mar 2026 5:03 PM

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

Marketing leaders closed the summit with a sharp reality check on AI, brand-building and why courage still matters more than algorithms.
KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.
BHIM Payments app names MS Dhoni as brand ambassador

18 Mar 2026 11:26 AM

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.
Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.

Latest Stories

The Coca-Cola Company's 'Diet Coke Break' campaign.

20 Apr 2026 8:06 PM

As Miranda Priestly steps out, Runway slips into its unwinding ritual of a Diet Coke break
Archana Aggarwal

20 Apr 2026 2:25 PM

Havas Media Network India appoints Archana Aggarwal
Pradipta Basu

20 Apr 2026 1:56 PM

Pradipta Basu joins Allied Blenders and Distillers
Uber Bike's musical campaign

20 Apr 2026 11:40 AM

Uber Bike flaunts its ‘pachisi' to beat traffic blues

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Puneeth Bekal (left) and Carol Goyal

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?
Standing left to right: Madan Mohare, Josephine Patwal, Sharat Kuttikat. Sitting left to right: Ravi Shankar, Binitha Shajesh, Shajesh Menon and Arindam Roychowdhury.

14 Apr 2026 9:03 AM

Meet Younion, the agency operating in 2030, while the world is in 2026
Clockwise from bottom left: Artsmith, team Kinnect, team Hyundai, and team Ways on stage

12 Apr 2026 11:29 AM

Manifest Play Awards 2026: Winners announced
Cyrus Broacha

09 Apr 2026 10:08 AM

‘More than cricket, sycophancy is the number one game in the country'

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