Marketing

The research for the report is based on analysis of 150 advertising case studies across India, Southeast Asia and Greater China

04 Apr 2025 9:33 AM

Campaigns with 50:50 split between performance and brand building drive peak impact in Asia: Warc

The report added that the effects of shorter campaigns are four times stronger when measured for a month after the campaign finished.
Rajneesh Chaturvedi

03 Apr 2025 12:55 PM

BeanstalkAsia appoints Rajneesh Chaturvedi

His last full-time stint was with Medlife where he was general manager - media and private label.
Charu Budhiraja

02 Apr 2025 1:28 PM

Charu Budhiraja joins Edstead

Moves from Warner Bros Discovery where she was creative head. 
Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

She moves from SAP India, where she was head - Cloud Success Services.
GroupM Sporting Nation’s 12th Edition

01 Apr 2025 1:46 PM

Indian sports market sees a 7x growth since 2008: GroupM ESP report

Athlete endorsements surged to an all-time high of INR 1,224 crore in 2024, marking a 32% YoY growth from INR 927 crore in 2023.
Saurabh Jain

01 Apr 2025 10:31 AM

Saurabh Jain moves to The House of Abhinandan Lodha

Jain was at Zydus Wellness, where he was the chief marketing officer.
Havmor's 'Soooo Tasty, You Wanna Havmoorrrr!' campaign

28 Mar 2025 9:57 AM

Havmor signs Tamannaah Bhatia as brand ambassador

To highlight the association, the brand rolled out a campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!"
Toluna is also introducing TolunaID

28 Mar 2025 9:56 AM

Toluna merges Harris Interactive, GutCheck and MetrixLab under one identity

Aims to streamline its value proposition.
Shraddha Kapoor

27 Mar 2025 4:10 PM

Neutrogena signs Shraddha Kapoor as its brand ambassador 

Kapoor represents the essence of Neutrogena and its promise of beauty with no compromise.
Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.

Latest Stories

Sujatha V Kumar

30 Apr 2025 2:51 PM

Sujatha V Kumar moves on from Visa
Vikita Chaudhary

30 Apr 2025 2:35 PM

Vikita Chaudhary joins KidZania India
Havas Media India has been appointed as the media AOR for Magicbricks

30 Apr 2025 10:35 AM

Havas Media India wins integrated media mandate of Magicbricks
Ashirvad Aqualife's campaign

30 Apr 2025 10:27 AM

Ashirvad by Aliaxis ensures no compromise on water safety

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